Dubai, being the economic hub of the country, boasts a vibrant digital advertising industry.
As per a recent report, around 99% of UAE’s population are active internet users. In fact, there are more than 10 million social media users in the country. This proves that digital marketing has a lot of potential in the country and Dubai, being the most tourist attractive spot, offers a range of job opportunities.
As per Glassdoor, the average salary of a digital marketing specialist in Dubai is around AED 15,000 with additional bonuses and perks. In fact, AED 10,000-15,000 is considered a pretty decent salary that will allow you to live a comfortable life in Dubai and perhaps save or send back to your family at home.
So, if you’re looking for a digital marketing job in Dubai, this is the best time to climb the ladder. In today’s blog, we’ll walk you through the popular digital marketing domains in Dubai and a step-by-step guide to land your first digital marketing job in Dubai.
Let’s get started!
Popular Digital Marketing Domains in Dubai
There’s no doubt that a digital marketer has to be a jack of all trades. S/he may have specialisation in say SEO but basic designing skills, content and copywriting will take their career to the next level. Why? Because when one is starting out, it’s better to grab the good opportunities that come your way.
With that said, read on to learn the popular digital marketing trends in Dubai to understand which digital marketing skill is the talk of the town!
1. Video Content Marketing
In the fast-paced world that we live in, hardly anyone has time to read a long blog. (Chances are you’re also just skimming through the content to find something substantive). With the emergence of video content on YouTube, people became glued to their screens.
It allowed them to learn with visual representation, graphics and animation. Soon, short video content took the industry by storm.
Thus, if you have videography, content creation and marketing skills, and knowledge of social media marketing, you can expect a successful career in Dubai.
2. Email Marketing
Email Marketing has evolved exponentially over the years. Earlier, standardised emails were sent by companies to alert the customers about upcoming discounts and sales but not anymore.
Today, businesses send personalised emails that strike a chord with the audience and convert them into paying customers. If you have a knack for writing creative copies for emails, you can have a bright career in this field in Dubai.
Want to learn email marketing? Check out our Email marketing course on the same and give wings to your career!
3. PPC
Another growing field within digital advertising is pay-per click advertising. Right from keyword research and placement to A/B testing, remarketing, bidding, and more comes under the wide umbrella of PPC advertising.
If you’re keen on learning PPC marketing, don’t forget to check out our Pay per click course on the same!
4. Social Media Marketing
As per Statista, the AdEx in Dubai on social media marketing is expected to cross the threshold of $300 million by the end of 2023. Thus, SMM is a booming industry with high potential of employment opportunities for skilled marketers.
If you want to learn social media marketing, DG Institution’s Social Media Marketing course is your one stop destination!
5. Google Ads Campaign
Google Ads has been here for quite a long time. It still has immense potential for bringing sales to your business. However, it’s a hard nut to crack if you’re a complete novice in this field.
Thus, our Google Ads course is designed to help you learn the basics as well as the intricacies of creating Google ads and finding success in this field.
6. Influencer Marketing
Influencer marketing is a booming industry in Dubai. If you have an interest in working in this domain, there are various micro and macro influencer marketing agencies and talent management companies in Dubai that are looking for creative heads.
Steps to Land a Good Digital Marketing Job in Dubai
Let’s see a step-by-step guide to landing your next digital marketing job in Dubai.
1. Subscribe to a Good YouTube Channel
Although YouTube has launched its premium model, it still boasts of being the storehouse of the best and free online resources to learn digital marketing.
Following are a few best YouTube channels that are worth watching if you want to learn digital marketing!
The founder of Backlinko and the internationally acclaimed SEO expert, Brian Dean’s YouTube channel is as informative as his blog. His way of explanation, visual representation, and actionable tips are bound to make you fall in love with his channel.
Another important thing that you can learn from him is the importance of quality over quantity. He doesn’t post every week, but when he does he makes sure it’s worth the wait. You can find quality content on SEO, blogging, copywriting, YouTube SEO, and more on his YouTube channel. So, do check it out!
Anyone who’s actively learning digital marketing might have come across this name, Neil Patel.
On his YouTube channel, he regularly posts industry insights, tips and tricks for beginners to kick-start their digital marketing careers. His free YouTube playlist on Content Marketing is a beginner’s paradise for learning digital marketing.
For those unaware, Moz is a popular SEO software that allows businesses to rank better on search engines, build more links, and increase traffic. In fact, even Brian Dean uses this tool for his SEO efforts. Moz also operates a YouTube channel that offers insightful videos on SEO, best SEO practices, trends and tendencies in the industry and more.
Their #WhiteboardFriday series on YouTube is perhaps the most comprehensive and must be checked out by SEO experts.
Ahrefs is pretty much similar to Moz in its functionality. However, if you deep dive, there are some striking differences between both software. The YouTube channel of Ahrefs is filled with educational content for people willing to learn digital marketing.
They have playlists for SEO for beginners, content marketing and blogging, link building and how to use their software to get the most out of it!
Gary Vaynerchuk is a popular name in the marketing domain with a couple of successful advertising and media businesses on his side, millions of followers on his YouTube channel, and a NY Times bestselling book,
2. Enrol in a Good Digital Marketing Course on Udemy
If you’re looking for an all-in-one digital marketing course that teaches you how to kick-start your digital marketing agency, this is for you! With 41 modules, 88 hours of video content, 100 downloadable resources, and a certificate of completion, this course is designed to equip you with the latest knowledge to succeed in the digital sphere.
The best part is, it’s beginner friendly, so if it’s your first venture, do not hesitate. Even if you do not have any plans to do a startup, the skills learned in this course will make you a valuable asset in whichever company you work for.
If you’re intrigued by search engine optimization (SEO) and would love to learn it in-depth, this course is for you!
The course offers 18 modules delving deep into various aspects of SEO from keyword research to on-page, and off-page SEO, technical and negative SEO, Google algorithms, SEO audits and more. With 7.5 hours of video content, 17 downloadable resources, 30 articles and a certificate of completion, this course deserves to be on your bucket list if you want to master SEO.
If content marketing is something that interests you, check out this course on Udemy. The course comes with 14 different modules dealing with the basics to slightly intricate topics such as content marketing funnels, content marketing using AI tools, etc.
It offers 6.5 hours of video content, 6 downloadable resources, and 8 articles, along with a certificate of completion.
3. Sign up for One-on-One Coaching
If you’re looking for a personalised experience while learning digital marketing, check out DG Training’s digital marketing courses in dubai. We offer both offline and online classes with comprehensive modules, hands-on learning experience, and experienced instructors to give you a phenomenal learning experience.
The best part is our courses are made affordable to ensure education is not limited to the elites but reaches everyone who needs it.
4. KHDA Certificate
A KHDA Certificate is a must if you want to give wings to your career as a digital marketer in Dubai. Obtaining a KHDA certificate may be difficult, but not anymore. DG Institution’s digital marketing courses are KHDA-approved!
5. Practice Self-Study
If you want to land a digital marketing job in Dubai, it is important that you make maximum use of free resources online, enhance your skills, do local internships and part-time jobs to gain hands-on experience and build on an impressive resume.
You can even start your own online store, create landing pages, run ads, and keep optimising it. Even if you ain’t successful, you will at least have hands-on experience in digital marketing.
6. Resume Building Tips
For landing a digital marketing job in Dubai, it’s crucial to build an impressive resume that sets you apart from other candidates. While building one, keep the following things in mind:
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- Keep it brief
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- Include only your last academic qualification
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- Focus more on certification, internships, and professional experience that you have generated as a digital marketer.
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- Keep revising the resume before applying for a job to keep it in tune with the job description.
7. Job Applications
If you’re actively looking for digital marketing job opportunities in Dubai, these platforms can be your saviour!
NaukriGulf is perhaps one of the best spots to find an abundance of job opportunities in the UAE in the digital marketing domain. All you need to do is keep a keen eye on the job postings, send good cover letters and resumes, and hope for the best.
Another important job portal is Glassdoor. Here too you can find an abundance of job opportunities for digital marketing in UAE, compare salaries, and apply for the ones that intrigue you.
Indeed is also the haven for job opportunities in digital marketing in Dubai. From internships to managerial-level posts, you can find every type of job posting on Indeed.
There’s no doubt that LinkedIn is one of the best social media platforms to network with clients and land your dream job. For that, you require a professional profile with good testimonials.
Last but not least we have Internshala. Now, Internshala does not have listings for digital marketing jobs in Dubai, but if you’re looking for remote internships to add to your resume, you can check it out!
With that said, that is it for today’s blog, see you around!
