Enroll in the best Digital Marketing Course in Dubai Today!
If you are someone who wants to build a thriving career in digital marketing, join the best online course by DG Institution Training & Development.
It is a regular digital marketing training with classes by an expert trainer having 11+ years in the field. Throughout the course, you will learn and practice SEO, social media marketing, Google Ads and PPC advertising, blogging, affiliate marketing, YouTube marketing, content marketing, email marketing, and 17+ more modules.
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Why Learn Digital Marketing With DG Institute Training & Development?
Expert Trainers
The complete digital marketing course is led by experienced trainers in specific fields. The entire training is covered in-depth and in an easy-to-learn manner.
Doubt-Clearing Sessions
You can ask your questions and doubts during and after the live classes. We understand that not all concepts can be understood in one go. We ensure efficient learning for all.
Interactive Classes
During the digital marketing live classes, you are allowed to unmute yourself, interact with the trainer and fellow students to ask questions, share opinions, and accelerate learning.
Completely Practical
To offer you the best digital marketing course in UAE, we ensure that you get hands-on projects, work on top digital marketing tools, and practice regular assignments.
KHDA Approved Digital Marketing Certificate
DG Training Institute is UAE's top digital marketing institute. You will get KHDA a pro digital marketing certificate at the end of the course that helps you quickly explore various career opportunities.
About Our Online Digital Marketing Course With KHDA Certificate
The digital marketing industry is growing at a fast pace. This field has become a booming career today and the demand for skilled online marketers will increase all the more in the coming years.
If you develop the essential skills, you can make the most out of this growing field and make a great career. At DG Institution Training & Development, we have been offering offline and online digital marketing courses in Dubai with KHDA certificates. Throughout the years, we have understood the expectations of our students and created our curriculum accordingly. This makes us one of the best digital marketing institutes in the UAE.
Whether you are a college student, recent graduate, job seeker, existing digital marketer, freelancer, business owner, or someone looking to grow in this field, then our strategic online course on digital marketing is for you.
With this course, you can become a Digital Marketing Manager, SEO Expert, PPC Specialist, Content Marketer, YouTube Manager, Social Media Manager, or even start your own agency.
Curriculum of Online Digital Marketing Certification Course
Well-structured & comprehensive curriculum designed according to the latest trends and industry standards!
- What is Digital Marketing?
- Scope of Digital Marketing
- Requirement of Digital Marketing
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Small, Medium, and Large Businesses
- Job opportunities in Digital Marketing
- Objectives of Online Marketing
- Elements of Successful Digital Strategy
- Secrets of Successful Digital Marketing Campaigns
- Practical: Defining a Business Objective
- What is SEO?
- Importance of SEO
- How do Search Engines Work?
- Introduction to SERP
- Different SEO Techniques
- Top Ranking Factors
- Black Hat vs White Hat SEO
- Different Google Algorithms
- On-Page SEO Basics
- Off-Page SEO Basics
- Technical SEO Basics
- Technical SEO Advanced
- Advanced Keyword Research
- Working on On-Page SEO
- Working on Off-Page SEO
- Local SEO
- Mobile SEO
- Google Search Console in Depth
- Indexing in Search Console
- Fixing Errors in Search Console
- HTTPS & SSL Certificate
- Optimizing Website Speed
- SEO Case Studies
- eCommerce SEO
- SEO Reporting
- What is Google AdSense?
- Account Approval & Account Setup
- AdSense Guidelines & Requirements
- Niche Content Research
- Traffic Strategy
- Basics of Google Analytics
- How to Set Up Google Analytics?
- Concept of Cookies
- Understanding Website Analytics
- Reports in Google Analytics
- Users/Access in Google Analytics
- Audience Creation in Google Analytics
- Google Analytics for SEO
- Google Analytics for PPC Campaigns
- Important Metrics in Google Analytics
- Ecommerce Tracking
- Analytics Report Creation
- Filter Creation
- Understanding Attribution
- Alternatives to Google Analytics
- Similar Products
- Link Tracking
- UTM Parameters
- What is Google Tag Manager?
- Setting up Google Tag Manager
- Why Integrate GA and GTM?
- Components of Tag Manager
- Tags, Triggers, and Variables
- Setting up First Tracking
- Tracking Videos
- Tracking Links
- Tracking Visible Elements
- Tracking Scrolls
- eCommerce Events Tracking With GTM
- Facebook Pixel + GTM
- Facebook Events Tracking With GTM
- What is Email Marketing?
- How to do Email Marketing?
- Top Tools for Email Marketing
- Automation in Email Marketing
- Omnichannel Marketing
- How to Write an Email?
- Important Metrics for Email Marketing
- Call to Action in Email Marketing
- Email Cycles
- Conversion Rate Optimization
- Spam Score in Email Marketing
- Lead Generation
- Email Marketing Funnels
- Basics of Facebook Ads
- Working of Facebook Ads
- Types of Facebook Ads
- Objectives of Facebook Ads
- Audience and Targeting Optimization
- Placement Options in Facebook ads
- Ad copies and Copywriting
- Landing Page Optimization for Relevancy
- Buyer Persona
- Understanding Advanced Facebook Pixel
- Facebook Analytics
- A/B Testing
- Tracking Options
- Spying Competitors
- Facebook Ads for Affiliate Marketing
- Running All Objective Ads
- Running Video Ads
- Running Dynamic Ads
- Strategies for Facebook Ads
- Retargeting and Remarketing Ads
- Lead Generation & Funnels
- Reporting for Facebook Ads
- Facebook Messenger Marketing
- Facebook Scaling Models and Strategies
- How to Get Clients for Facebook Ads?
- Different Facebook Marketing Tools
- Instagram Profile Creation
- Profile Customization
- Best Practices for Instagram Posts
- Instagram Growth Strategy
- Importance of Hashtags
- Working of Instagram Algorithm
- Running Ads on Instagram
- Case Studies
- Introduction to LinkedIn
- Best Practices for Profile Setup
- Best Practices for Posts
- LinkedIn Advertising
- Facebook vs LinkedIn Advertising
- LinkedIn Ad Objectives
- LinkedIn Ad Formats
- Scheduling Options
- Billing Account Setup
- Practical- LinkedIn Ad Creation
- LinkedIn Automation
- ntroduction to Twitter
- Working of Twitter Algorithm work
- How do Businesses Use Twitter?
- Twitter Advertising
- Billing & Account Setup
- Types of Twitter Ads
- Audience Bidding, Budgets, and Creatives
- Case Studies
- Introduction to Google Ads
- How does Google Ads Work?
- Different Types of Google Ads
- Importance of Landing Pages
- Understanding Search Ads
- Search Ad Creation, Optimization, and Reporting
- Understanding Display Ads
- Display Ad Creation, Optimization, Reporting
- Understanding Remarketing Ads
- YouTube Ads
- Running App Install Ads
- All Settings in Google Ads
- Call Only Ads
- All types of Audiences in Google Ads
- Optimizing Different Google Ads
- Conversion-based Campaigns & Optimization
- Tools Related to Google Ads
- Competitor-oriented Ad Campaigns
- Strategies for Ad Campaigns
- Shopping Campaigns
- Scripts & Tracking
- Introduction to SMO
- Social Platforms & Supported Content
- SWOT Analysis
- Content Strategies According to Platform
- Power of Organic Reach
- Facebook Page/Profile optimization
- Lead Generation Organically
- Using Chatbots for SMO
- Tools for SMO & Post Scheduling
- Creating Social Media Calendar
- Client/Agency for Social Media
- Tools for Social Content Creation
- Algorithms of Social Media Platforms
- Rule of Consistency on Social Media
- Tools for Content Ideas
- Social Media Best Practices
- Influencer Marketing
- SMO Report Creation
- Role and Working of YouTube
- Analytics of Top YouTube Channels
- Understanding YouTube Algorithm
- YouTube Ranking Factors
- Setting Up YouTube Channel
- Growing YouTube Channel Organically
- YouTube Earning Opportunities
- YouTube Channel Monetization
- YouTube Funnels
- Tools to Use for Channel Growth
- Working on Real Projects
- Essentials for Recording Videos
- Editing Voiceovers Using Right Tools
- Editing Videos Using Right Tools
- Uploading a Demo Video & Optimizing It
- Adding Viral Elements to Videos
- Checklist for YouTube Videos
- Case Studies of Successful Channels
- Power of YouTube Live
- Channel Strategies for Different Niches
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